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Think of the text as the starting point for your own words.

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A headline's purpose is to quickly and briefly draw attention to the story. It is generally written by a copy editor, but may also be written by the writer, the page layout designer, or other editors.
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Personal response depends on the viewer’s individual thoughts and values. This might be sometimes in conflict with cultural values. Also when a viewer has viewed an image from a personal perspective, it is then hard to change the viewer’s perception of the image, even though the image can be seen in other ways.
Просто, — В тени всегда и всюду держаться в чем-то.
Просто, —
Сесть в самолет и в небо подняться.
Но взлететь над суетой
Так порой непросто!
The cultural perspective involves the identity of symbols. The uses of words that are related to the image, the use of heroes in the image, etc. are the symbolization of the image. The cultural perspective can also be seen as the semiotic perspective.
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    Design creates culture. Culture shapes values. Values determine the future.
    Creativity is to discover a question that has never been asked. If one brings up an idiosyncratic question, the answer he gives will necessarily be unique as well.
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